A JEA service availability request suggests a Dollar General-size store might be in store in Yulee.
Gainesville-based Concept Companies is the applicant for 10,640-square-foot project. Its website says it has worked with Dollar General for 20 years.
The request to the Jacksonville utility indicates a project is under consideration, but does not mean there is a confirmed deal. JEA services that area.
The retail store is planned along east U.S. 17 south of Harts Road, about 2 miles south of Willie Jewel’s Old School Bar-B-Q. It is about 3 miles east of Interstate 95.
The property owner is Sheffield & Boatwrite Title Services through WFS Family Trust LLC of Jacksonville. According to the Nassau County Property Appraiser website, a mobile home is on the north end of the property.
There are no applications in review by the St. Johns River Water Management District or Nassau County.
Concept Companies’ most recent project in Yulee was a Dollar General in 2021 at 9646 Chester Road, about 4 miles north of three planned neighborhoods in the Wildlight Garden District.
According to Nucor Building Systems’ website, the proposed 10,640-square-foot store matches one of three Dollar General footprints. The Charlotte, North Carolina, steel developer has designed and manufactured more than 1,000 Dollar General stores nationwide.
Other Dollar General store sizes are 7,500 and 9,100 square feet, according to the site.
If the store is a Dollar General, it could mean a 9,100-square-foot location just 2 miles north could see a change. Its footprint closely matches Dollar General sister store pOpshelf, which focuses more on home decor and beauty items.
There are no pOpshelf stores in Northeast Florida. The closest is in Kingsland, Georgia.
In a March 13 investor relations report, parent company Dollar General Corp. said that during the fourth quarter of fiscal 2024, it initiated a store portfolio optimization review of its Dollar General and pOpshelf bannered stores. The review involved identifying stores for closure or rebranding based on individual store performance, expected future performance and operating conditions.
As a result, the company plans to close 96 Dollar General stores and 45 pOpshelf stores and convert six pOpshelf stores to Dollar General locations in the first quarter of the 52-week fiscal year ending Jan. 30, 2026.
A Dollar General store in West Side Plaza in Jacksonville was recently rebranded as a DG Market. The city issued a permit Jan. 23 for Allen Industries of North Carolina Inc. to put up a sign for DG Market at 5846 Normandy Blvd., Unit 7, at a project cost of $4,850. The sign replaces the existing Dollar General sign.
A Google Maps search using the Normandy Boulevard address returns a DG Market, which offers expanded produce, refrigerated and frozen foods, dairy products, and fresh meats, along with general merchandise.
Dollar General has more than 60 locations in Baker, Clay, Duval, Nassau, and St. Johns counties. As of Nov. 1, 2024, there were more than 20,500 Dollar General stores in 48 states and Mexico, with the greatest concentration in the Southern, Southwestern, Midwestern, and Eastern United States.
Dollar General, founded in 1939, is based in Goodlettsville, Tennessee, near Nashville.