The Business Case for Sustainability in Tech

Why Efficient Systems and Coding Practices Matter


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  • | 12:00 a.m. March 13, 2025
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If, like me, you find inspiration in springtime fresh air and sunshine, then it’s the perfect time to channel that energy into something unexpected: your technology.

Believe it or not, the way we code, store data, and run our software has a major environmental impact. And just like swapping out plastic water bottles for reusable ones, making a few smart tech choices can cut waste, save money, and keep things running smoothly. Let’s talk about how.

The Carbon Cost of Code

Here’s something wild: even small tweaks to make software more efficient can have a huge environmental impact. A recent study by the Green Software Foundation found that improving code efficiency by just 5% can cut emissions on par with taking thousands of cars off the road. Efficient coding practices—like using faster algorithms, reducing redundant code, and optimizing data processing—can help companies use fewer resources.

When software development teams, like our local shop Valyr, use efficient coding practices like using faster algorithms, reducing redundant code, and optimizing data processing, companies don’t just save energy—they also save money. Leaner tech stacks mean speedier applications, lower cloud costs, and an overall smoother user experience. 

Keeping Up with New Regulations

New regulations are popping up left and right, and businesses that get ahead of them will have a serious advantage. Here in Jacksonville, more sustainability initiatives are focusing on energy-efficient data centers and cloud computing.

And it’s not just local. When the European Union introduced the Corporate Sustainability Reporting Directive, companies doing business internationally had to step up fast. According to Accenture, nearly 70% of supply chain leaders now expect their partners to show real progress on sustainability. Translation? Companies that embrace green tech now will be the ones landing the best deals later.

Your Clients Are Paying Attention

Customers, investors, and partners aren’t just hoping businesses will be more eco-friendly—they’re expecting it. Sustainable tech solutions send a clear message: "We care about the future." And that kind of commitment builds serious trust.

At Valyr, we take sustainability seriously. Our 100% U.S.-based team prioritizes efficiency, which means our clients get smarter, faster systems while also reducing their carbon footprint. It’s a win-win that feels good and looks great on a balance sheet.


Melissa Albanes

 


The Financial Upside of Green Tech

Going green isn’t just ethical; it’s economical. A report from McKinsey found that companies that embrace energy-efficient tech see reduced operational costs—by as much as 20%. Small efficiencies add up quickly: optimized code and streamlined cloud usage mean fewer servers and less power, which translates to lower bills.

For one of our local SaaS customers, we revamped their legacy system. The result? A 15% drop in annual infrastructure costs and a significant reduction in carbon emissions. That’s the kind of impact that adds up fast.

Time for a Tech Refresh?

The path to greener tech starts with small, manageable steps. Review your software efficiency, explore greener hosting options, or just take a fresh look at your data storage habits. If you want a guide along the way, Valyr is here to help. Let’s make this the season of smarter systems, leaner code, and greener technology. Reach out at [email protected]—we’d love to chat.

About Valyr

Valyr (“valor”), a local family-owned and operated software development company, is certified as a Service-Disabled Veteran-Owned Small Business (SDVOSB) and Minority-Owned Business Enterprise (MBE), and is dedicated to excellence in creating the tools and systems that help Jacksonville businesses run smarter and faster. Visit us at valyr.com.




(904) 649-9339 • valyr.com • 9393 Mill Springs Dr. • Jacksonville, FL 32257

 

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