A few months ago, I was on a call with a company struggling to keep up with demand. Their team was growing, their projects were scaling, and yet, they were constantly playing catch-up. The culprit? Not a lack of technology—they had too much of it.
With a project management tool, a CRM, a homegrown system, Slack, and others, their team was constantly getting lost. Because their software couldn’t capture all the nuances of their workflows, their tools were making work harder.
