As experiential retail continues breaking ground, the city issued a permit March 12 for the Chipshot indoor pickleball venue to build-out at 13164 Atlantic Blvd. next to Turner Ace Hardware at southwest Atlantic and Hodges boulevards.
Urban Partners Construction LLC of Jacksonville is the contractor for the $984,998 project to create eight pickleball courts, four golf simulators, a restaurant and more. Shea of Minneapolis is the architect for Chipshot.
The 29,276-square-foot space previously was a Bailey’s Health & Fitness Center.
Owner PGA Tour pro Thomas Walsh registered Chipshot Pickleball LLC with the state in July 2024. Walsh and Strings Sports Brewery owner Scott Adeeb are developing the concept.
Walsh said Feb. 13 that they plan to open this fall.
Turner Hardware Hodges Ltd. owns the 60,000-square-foot building, which is on a site next to the Publix-anchored Harbour Place Shopping Center.
Turner Ace Hardware occupies half of the building.
Strings Sports Brewery will offer craft beers, cocktails and sports-bar food.
Called “Chipshot Swing Serve Score,” the playchipshot.com site calls the venue “the ultimate adult playground where fun and entertainment meet.”
In addition to the courts and simulators, “For some casual fun, enjoy our outdoor yard games, including ping pong, cornhole, and giant Jenga—ideal for socializing and unwinding,” the site says.
Chipshot offers walk-in options for the pickleball courts and golf simulators and sells memberships that can include exclusive access to the indoor courts, priority booking, discounts on food, drinks and activities, and invitations to special events.
“With TVs showcasing the biggest games and an open, welcoming vibe, Strings Sports Brewery is the perfect spot to unwind after a game of pickleball or a round on the golf simulators,” the site says.
The taproom will offer self-pour where customers can control their pours with a card, wristband or personalized QR code.
“Skip the lines and the wait – simply tap your ID, choose from a wide selection of beers and cocktails, and pour exactly the amount you want, from a single ounce to a full drink,” the site says.
The taproom will feature 22 taps, with 14 of craft beers, including an emphasis on String’s beer. It also offers wine and cocktails on tap.
The appetizer’s menu includes “Joe Adeeb’s Famous Cocktail Cheese,” “Terry’s Country Store Boiled Peanuts” and “Cinotti’s Bakery Pretzel,” among others, incorporating a Beaches neighborhood feel.
There are salads; burgers and sandwiches; barbecue plates; sides; and kids’ meals.
The venue also can host private events and parties.
The permit came the same day that the city issued a permit for site work to build the Pinstripes Bistro Bowling Bocce venue at St. Johns Town Center.
The site-clearing and preparation permit shows a project cost of $8 million for the project at 10274 Buckhead Branch Drive, near Nordstrom at the South Jacksonville shopping center at northwest Butler Boulevard and Interstate 295.
Pinstripes proposes to build a two-story, 26,370-square-foot indoor bowling alley, restaurant and entertainment center as part of the fourth phase of St. Johns Town Center, a Simon Property Group holding that opened its first phase 20 years ago March 18, 2005.