The golf world continues to watch PGA Tour Commissioner Jay Monahan as he negotiates a potential partnership with the competing LIV Golf tour.
But as those high-level talks continue, Monahan is hoping the world is also taking notice of the PGA Tour’s headquarters in Ponte Vedra Beach.
“Any investment we’re making as an organization ultimately has a huge impact on the presence we have here in St. Johns County,” Monahan said March 11 at his annual news conference before the Players Championship golf tournament at TPC Sawgrass in Ponte Vedra Beach.
After opening a 187,000-square-foot headquarters building in 2021 off of Palm Valley Road west of Florida A1A, the organization opened its 165,000-square-foot PGA Tour Studios building in January 2025.
The studios are the central facility for broadcasting every event affiliated with the PGA Tour.
“We’re world feeding this week to markets around the world which showcase St. Johns County and Ponte Vedra Beach,” Monahan said.
“You’re going to continue to see more innovation around this property and around this campus that’s done in a way that celebrates the area that we’re blessed to be a part of and to be residents of but at the same time continues to push the PGA Tour forward,” he said.
Monahan spent much of his time addressing the negotiations with LIV, the organization that began play in 2022. The PGA Tour and LIV announced a surprise agreement to form a partnership in June 2023 but have been unable to reach a final agreement.
“The talks are real. They’re substantial and they’re being driven at the top levels of both organizations,” he said.
President Donald Trump, who Monahan said is a lifelong golf fan, has become involved in the talks.
“He believes strongly in the game’s power and potential,” Monahan said.
“He wants to see the game reunified. We want to see the game reunified. His involvement has made the prospect of reunification very real.”
However, Monahan said no further talks with Trump are scheduled and there is no deadline to reach an agreement.
Before Monahan’s comments, PGA Tour player Justin Thomas said at a news conference he and other players are hoping the negotiations will be done soon.
“I’m glad I don’t know more or I’m not more invested because I think it would be mentally draining, physically draining. It just would be exhausting,” Thomas said.
Monahan said he didn’t sense any frustration from the players over the talks.
“I sense that our players are energized by the opportunities they have on the PGA Tour. That’s all that I sense,” he said.