Legislation to extend and revise the naming rights agreement for EverBank Stadium cleared the Jacksonville City Council on a 17-0 vote March 11.
Ordinance 2025-0073 extends the agreement between the city, Jacksonville Jaguars and EverBank through the 2027 season and adjusts the fee for rights each year during the “Stadium of the Future” reconstruction process depending on the number of Jaguar games played at EverBank Stadium during those years.
In addition to limited-capacity home games, the Jaguars are scheduled to play in London and either Gainesville or Orlando while the $1.4 billion stadium renovations are in progress.
The Jaguars and EverBank announced in 2024 they had agreed on a three-year extension of the deal subject to city approval.
The ordinance passed as part of the Council’s consent agenda, having previously been approved unanimously by Council committees. Council members Rory Diamond and Matt Carlucci were not present for the vote.
Among other changes is a provision for a negotiation period from August 2025 through January 2026 on a future extension to take effect in 2028.
If no agreement is reached by the end of January 2026 on an extension, the parties agree to a negotiation period on a different type of marketing rights agreement and the city and team would be free to negotiate a stadium naming rights deal with another party. Banking businesses would be excluded from negotiating.
The city receives no portion of the revenue from the deal.