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How a modernized health plan is lowering total cost of care and improving employee experience


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  • | 12:00 a.m. June 5, 2025
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Like any good startup, the copay-only Surest® health plan came from a group of innovators discontent with the status quo.

These veteran insurance innovators asked themselves, what if health insurance could work like other helpful consumer services? What if provider options and clear costs were available before members sought care so people could shop for health care like they shop for many other products?

In 2016, that concept became a reality. Shortly thereafter, the company that would later be rebranded as Surest, signed its first customers, and in 2022, it upscaled its business, joining with UnitedHealthcare.

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