Along with the Clydesdales and celebrities pitching everything from UberEats to Hellmann’s Mayonnaise, VyStar Credit Union will be featured during the Super Bowl on Feb. 9.
Called “Through Your Life,” the ad shows how the credit union serves families from the start of their lives into the retirement years.
VyStar unveiled the brand campaign in a soft opening in November. The ad will air in key Vystar markets during the game.
“The message in “Through Your Life” goes beyond financial services to honor the stories and milestones that shape us,” VyStar Chief Marketing Officer Dana Karzan said in a Jan. 30 news release.
“VyStar is committed to being more than a credit union – we are a partner in life’s journey.”
Other efforts supporting the commitment include its Reality Fairs, aimed at teaching life lessons to teens about managing finances, the Vystar Savings Challenge and the 19 Vystar Academy of Business branches in eight school districts, the release said.
Here's the link to the ad: https://www.youtube.com/watch?v=rUtijIVDhvg.