Top Newsmakers of 2024: Nat Ford, steering JTA to autonomous future

These movers and shakers made headlines over the past year in Northeast Florida.


  • By Ric Anderson
  • | 12:00 a.m. January 3, 2025
  • | 4 Free Articles Remaining!
Jacksonville Transportation Authority CEO Nat Ford speaks Oct. 24 at the topping-out ceremony for the U2C Autonomous Innovation Center near Broad and Water streets in LaVilla.
Jacksonville Transportation Authority CEO Nat Ford speaks Oct. 24 at the topping-out ceremony for the U2C Autonomous Innovation Center near Broad and Water streets in LaVilla.
Photo by Jeffrey Leeser
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Plans by a German autonomous-vehicle maker to build a $100 million manufacturing facility in Jacksonville and the start of construction on the nerve center for the Jacksonville Transportation Authority’s Ultimate Urban Circulator were among the 2024 highlights for JTA and its CEO, Nat Ford.

Holon, which will build the vehicles for the U2C, announced in September that it would build the state of Florida’s first autonomous vehicle assembly plant in North Jacksonville about 3 miles east of the Jacksonville Zoo and Gardens.

A month later, JTA held a topping out ceremony for its Autonomous Innovation Center, the $40.5 million, two-story structure at 650 W. Bay St. that will serve as headquarters for the U2C.

The event occurred just five months after groundbreaking on the building.

As JTA moves toward a June 2025 launch date for the first segment of the U2C, the 3-mile, $66.5 million Bay Street Innovation Corridor, JAXUSA Partnership president Aundra Wallace said the autonomous vehicle industry could be a lucrative development sector for Jacksonville.

The Jacksonville Transportation Authority wants to use the Holon Mover that will be made in Jacksonville for its driverless urban transportation system when it comes online in 2026.
Photo by Dan Macdonald

At the Holon announcement event, Wallace compared Holon to the Mayo Clinic in its potential to draw other manufacturers to the area.

At a price of as much as $400 million for a full build-out, the U2C has drawn criticism that it relies on unproven technology and is too costly, pulling funding away from less expensive and more effective public-transportation modes.

Ford and other supporters of the system say it will provide convenient, inexpensive and environmentally responsible transportation, and will put Jacksonville on the forefront of autonomous vehicle development.

From left, Florida State College at Jacksonville President John Avendano, Beep CEO Joe Moye, Jacksonville Transportation Authority CEO Nat Ford and JTA board chair Debbie Buckland take part in a ceremony Feb. 20 to launch autonomous vehicle shuttle service at the FSCJ Downtown campus.
Photo by Ric Anderson

JTA conducted a pilot of the system starting in February with shuttles operating on a roughly 1-mile route at the Florida State College at Jacksonville Downtown campus. 

One certain effect of the U2C is that it helped attract Holon and its $100 million investment.

In announcing the facility, Holon CEO Henning von Watzdorf praised Ford and the JTA for making Jacksonville better prepared than other cities for autonomous vehicle manufacturing. 

“We see this as a clear advantage,” he said.

Ford said the impact of Holon and the U2C will grow as the system moves online.

“So all the hotels and the airlines need to get ready because folks will be traveling to this facility,” he said.

“They’ll be traveling to Bay Street to see how it’s done. They’ll see the pride that Jacksonville has in this new technology.”


More Top Newsmakers

Steve Akins may be cut out of Laura Street Trio plans. Story here

Vickie Cavey first woman to lead JEA. Story here

Tony Cho, Phoenix Arts & Innovation District launches. Story here

Bryan Moll, Gateway Jax CEO breaks ground Downtown. Story here

Former JEA CEO Aaron Zahn guilty of fraud. Story here



 

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