Inland surfing is proposed in eTown in South Jacksonville as organizers announced in October that they hope to open a Jacksonville Surf Park to feature a Wavegarden Cove lagoon along with restaurants and retail space, a surf academy, wellness studio, conference rooms and more uses.
The deal is estimated at more than $50 million.
The PARC Group of Jacksonville, which is developing eTown along Florida 9B in South Jacksonville, and Aventuur, a surf park developer with offices in Australia and Los Angeles, announced the plans for the Wavegarden technology that offers up to 1,000 perfect waves an hour.
It can produce 20 wave types across four surfing zones “to offer a personalized surfing experience adapted to the level of each person.”
The master plan for the 55.27-acre project allows for entertainment, retail, multifamily residential and green spaces in the future.
Pending approvals, construction is expected to start in 2026 and the park would be open to the public in the fourth quarter of 2027.
The Jacksonville general partnership consists of Lockwood Holmes Jr., his father, Lockwood Holmes Sr., and brother, Austin Holmes; Riley Skinner; Hawley Smith III; Robert Carlton; Morgan Phillips; Marshall Brown; and J. Bradford Davis.
The Jacksonville partnership would buy the land from the Davis family.
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