EverBank and Jacksonville Jaguars quarterback Trevor Lawrence are joining forces to bring a new twist to the Sept. 15 Jaguars home opener with the Cleveland Browns.
The “TrEverBank” campaign will showcase how Trevor’s excellence on the field aligns perfectly with EverBank’s dedication to delivering top-notch financial services, giving Jaguars fans and EverBank clients the advantage they need to score big on their financial goals, according to a news release from EverBank.
“EverBank is more than just my bank; everything they do centers around high performance and achieving greatness,” Lawrence said in the release. “Just like I push myself to excel on the field, EverBank works just as hard to deliver solutions that help clients reach their financial goals. EverBank makes it feel like it’s a bank just for you, and that level of dedication makes all the difference.”
EverBank Stadium will highlight its new “TrEverBank Stadium” name with branding in multiple locations including a temporary rebrand of the stadium and signage on EverBank’s website, ATMs and financial centers.
EverBank clients can also join in at local financial centers, participating in meet-and-greet events with Jaguars’ Hall of Fame Mascot Honoree, Jaxson de Ville, and in-branch activities that highlight EverBank’s range of services.
EverBank announced Aug. 22 that Lawrence will serve as its brand ambassador.
Lawrence will be featured across multiple platforms including online content, newspaper ads, financial center signage, social media and TV commercials, particularly during football games.
Lawrence, who agreed to a $275 million contract extension with the team in June, is an EverBank client, the release said.
“Trevor Lawrence represents everything that EverBank stands for – performance, excellence, and a deep commitment to the community,” Megan Johnson, EverBank’s chief marketing officer, said. “We believe this campaign will resonate strongly with our current and prospective clients and inspire them to achieve their financial goals.”
Lawrence has played for the Jaguars since 2021.
In May, EverBank agreed to a stadium naming rights deal through the end of the 2027 NFL season.