More luxury retailing is coming to St. Johns Town Center.
Breitling watches, whose prices online show men’s and women’s watches start at about $3,250, is building-out at a project cost of $400,000.
The city issued a permit Sept. 3 for Hurd Construction Management LLC of Jacksonville to renovate a 1,253-square-foot storefront in what is now the Oakley sunglasses retailer space at 4751 River City Drive, No. 143A, for Breitling 1884.
Sargenti Architects of Paramus, New Jersey, is the architect.
The end space is next to Levi’s and across a side street from Urban Outfitters. Oakley continues to be listed at the site on the St. Johns Town Center directory and will be relocating within the center.
The permit says the project is tenant improvement to an existing retail storefront modification.
Founded in 1884, the Breitling watchmaker is based in Geneva, Switzerland.
Breitling USA is based in Wilton, Connecticut.
Along with being sold in luxury jewelry stores, Breitling has about 50 boutiques in the U.S., including five in Florida in Aventura, Boca Raton, Miami, Orlando and Tampa.
The only jewelry store in Jacksonville that carries Breitling is Mayors at St. Johns Town Center, according to the store.Breitling.com site.
The Premier B19 Datora 42 140th Anniversary and a few more watches are listed at $59,000.
For Oakley, the city is reviewing a permit application for build-out in 1,009 square feet of space at 4751 River City Drive, Unit 119, in the former Francesca's space, at an estimated project cost of $250,000.
Landlord Simon Property Group has been relocating retailers in the Town Center as they group stores by market.
Higher-end tenants include Nordstrom, Tiffany & Co., Chanel Fragrance and Beauty, Gucci, Lilly Pulitzer, Louis Vuitton and RH.