The Gorjana women’s jewelry store intends to open a storefront in St. Johns Town Center between the Chico’s clothing retailer and the Vow’d wedding and bridesmaid dress location.
The city is reviewing a permit application for Hardesty & Associates of Costa Mesa, California, to build-out the almost 1,200-square-foot space at 4712 River City Drive at an estimated $300,000.
ACS Architectural Construction Services Inc. of Brookfield, Wisconsin, is the architect.
Simon Property Group is the landlord.
Gorjana appears to be taking the space at or near the Everything But Water women’s resort wear shop, although the retail staff was unaware of any plans by the jewelry store.
Laguna Beach, California-based Gorjana, pronounced “gor-yana,” has 69 stores in 23 states and the District of Columbia. The highest concentration is 25 in California.
It has four stores in Florida with two in Miami and one each in Boca Raton and Tampa.
Gorjana sells necklaces, earrings, bracelets, rings, charms and accessories.
Gorjana.com shows that among its best-sellers, the Parker necklace is $70 and bracelet is $68.
Prices for best-sellers online range from $35 for Alphabet Helium Parker Charms to $445 for a Diamond Alphabet Necklace.
Gorjana.com says in 2004, Gorjana and Jason Reidel founded the brand on their apartment floor in Laguna Beach.
“During their first year, the couple hit the road with samples in tow and drove a collective 50,000 miles to sell the first collection,” it says.
“They fulfilled initial orders from their apartment floor, and worked the national trade show circuit as a team of two.”
In 2007, they opened a studio in Laguna Canyon, which eventually housed its fulfillment space and growing team.
In 2016, they opened a retail store about a mile from the studio in downtown Laguna.
In 2017, they opened a store in New York and debuted the best-selling Parker Necklace in 2018.
From 2019-21, they developed and expanded their first fine jewelry collection, comprising diamonds, 14-karat gold, sapphires, turquoise, opals, topaz and other gemstones.
They opened the 50th store in 2023.