Crocs is stepping into St. Johns Town Center with a store near Target.
The city is reviewing a building-permit application for Crocs to make tenant improvements in a 2,672-square-foot storefront at an estimated project cost of $201,672.
No contractor was identified for the location at 4611 River City Drive, Suite C01. The site was Uniformi-T, which has closed and plans to open this week in Wild Plum Plaza at 3980 Southside Blvd.
Sargenti Architects of Paramus, New Jersey, is the architect. Simon Property Group of Indianapolis is the landlord.
Based in Broomfield, Colorado, Crocs says it is a global leader in innovative casual footwear.
Crocs brands for men, women and children are sold in major retail and footwear stores, but the company also operates its own retail stores. It has an outlet store in the St. Augustine Premium Outlets.
Crocs also sells Jibbitz Charms accessories and socks.
The shoe styles range from the traditional clogs to sandals, platforms, wedges, slides, flip-flops, sneakers, boots, slippers and flats as well as gardening shoes.
There also are work versions focused on the nursing, chef and hospitality industries as well as for any wearer who stands a lot.
Women’s Crocs prices start online at $39.99 for the classic clog.
Crocs says that as of June 30, 2024, it had 363 company-operated retail locations for the Crocs Brand, with 172 stores in North America and 191 internationally.
That’s up from 346 the year before, although the growth has been internationally. There were 175 stores in North America and 171 globally.
As of June 30, it had 32 company-operated retail locations for its HEYDUDE Brand, including nine temporary clearance stores. The year before, it had nine retail locations for HEYDUDE, all of them temporary clearance stores.
Crocs says the majority of its shoes are made with Croslite material, made from repurposed bio-based waste from other industries.
Locations.crocs.com shows 26 stores among 16 Florida cities. There are 16 stores and 10 outlet locations.
Investors.crocs.com reports that the company began in 2002 when George Boedecker Jr. and Lyndon Hanson of Boulder, Colorado, wanted to create a shoe that was safe and convenient for boaters.
It says that through the company Foam Creations Inc., the two developed the slip-resistant, lightweight “masterpiece that is the Croc.”
After its showcase at a Florida boating show, the shoe gained popularity and the market expanded across the nation.
FootwearNews.com reports that the name “Crocs” came from their design to perform on both land and sea, pulling its name from the multienvironment, amphibious crocodile.
Crocs reported that it expects revenue growth of 3% to 5% in 2024 vs. 2023, with the Crocs Brand to grow 7% to 9% and the HEYDUDE Brand to drop about 8% to 10%.