Louis Vuitton, Swarovski and Maggiano’s remodeling at St. Johns Town Center

The Southside shopping center continues renovating and adding retailers, restaurants and entertainment operators.


Louis Vuitton is expanding at 4834 River City Drive, Unit 101, in St. Johns Town Center, taking over the former Lovesac space.
Louis Vuitton is expanding at 4834 River City Drive, Unit 101, in St. Johns Town Center, taking over the former Lovesac space.
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St. Johns Town Center tenants continue renovating and rejuvenating their properties at the Southside retail center.

Among the latest three, Louis Vuitton proposes a $1.4 million renovation as part of a two-phase project; Swarovski is converting its store into its new concept design; and Maggiano’s Little Italy wants to remodel its patios.

The three are exclusive in Jacksonville at the Town Center, which is at northwest Butler Boulevard and Interstate 295.

Simon Property Group of Indianapolis is the landlord.

St. Johns Town Center opened its first phase in 2005, a second in 2007, a third in 2014 and has been adding a fourth.

Louis Vuitton

The Louis Vuitton luxury retailer of clothing, shoes, handbags and accessories operates at 4834 River City Drive, Unit 101, and was built in the second phase of the Southside center that added luxury brands like Tiffany & Co. and Coach.

While the Daily Record reported in April that Louis Vuitton is renovating, the retailer now has filed for a permit application that specifies a $1.4 million project for a 6,034-square-foot first-phase remodel.

The storefront plans for Louis Vuitton at St. Johns Town Center.

It is adjacent to the north side of Tiffany.

Dimension One of McDonough, Georgia, is the contractor. Atmosphere Design & Architecture PLLC of Valhalla, New York, is the architect.

It opened in 2007 at northwest Butler Boulevard and Interstate 295.

Plans for Louis Vuitton show the plan for the women's accessories area.

Enovative Technologies Inc. of Jacksonville is the agent for the project.

Louis Vuitton is renovating and expanding in two phases by adding space behind its existing store and a staff lounge nearby.

Louis Vuitton USA Inc. of New York City is the business owner. 

Louis Vuitton is expanding into the former Lovesac beanbag and sofa maker space. Lovesac moved across the Nordstrom plaza to make space for the Louis Vuitton expansion.
Photo by Karen Brune Mathis

The Lovesac beanbag and sofa maker moved across the Nordstrom plaza to make space for the Louis Vuitton expansion.

The city issued a permit Feb. 22 for Hirsch Construction Corp. to make landlord preparation alterations at a cost of $98,305 for Louis Vuitton at 818 River City Drive, No. 104A.

Swarovski

Swarovski, which also opened in the second phase of St. Johns Town Center, proposes a $225,000 renovation of its 989-square-foot store at 4790 River City Drive, Suite 119, into its latest concept.

Elder Jones Inc. of Bloomington, Minnesota, is the contractor. 

The storefront plans for the renovated Swarovski at St. Johns Town Center.

Swarovski Retail Ventures owns the business. William Philip White Architect of Columbus, Ohio, is the architect.

The scope of work is the refurbishment of the Swarovski store “and change of store concept,” the plans say.

Plans show the signage will be removed and new Swarovski signage added.  

Swarovski plans to renovate its store at 4790 River City Drive, Suite 119k, in St. Johns Town Center.

Swarovski makes and sells crystal jewelry, watches, accessories, decorations and Swarovski Created Diamonds.

The swarovski.com site says that in 2021, Creative Director Giovanna Engelbert’s vision “comes to life in our new store concept, with an explosive approach to color, size and styling. Come wonder in our imaginary world, where science and magic meet.”

Swarovski is based in Austria. Its North American headquarters are in Cranston, Rhode Island.

Maggiano’s Little Italy

Maggiano’s Little Italy, part of the first phase of St. Johns Town Center, intends to remodel its front dining and bar patios.

The plans for the front of Maggiano’s Little Italy at St. Johns Town Center shows the renovated front dining and bar patios area.

The restaurant at 10367 Midtown Parkway proposes a $652,667 project that involves demolition of the slab, pergola structure and selective demolition of building finishes.

It will construct new covered patio slabs, structure, lighting, heaters, fans and finishes.

Maggiano’s Little Italy plans to remodel its front dining and bar patios.

It is a 1,787-square-foot project. The building is shown as 14,832 square feet.

Maggiano’s Little Italy specializes in Italian-American cuisine of pasta, salads, steaks, seafood, chef specials and desserts. 

It offers lunch and dinner as well as delivery, carryout and banquet spaces.

Dallas-based Brinker International Inc. owns and operates Maggiano’s and Chili’s Grill & Bar.

St. Johns Town Center

The 207-acre St. Johns Town Center opened in 2005 with many well-known retailers already represented in the market, including a prototype Dillard’s department store, and the area’s first Apple store. 

St. Johns Town Center opened March 18, 2005, and later added a second phase that opened Oct. 26, 2007. 

Louis Vuitton is expanding at 4834 River City Drive, Unit 101, in St. Johns Town Center.

The third phase, anchored by Nordstrom, opened Oct. 10, 2014.

The initial phase included Target, Staples and Ashley Furniture HomeStore. Staples has closed and was replaced with Marshalls.

The second phase, which opened just before the 2007-09 recession, brought in upscale retailers, like Tiffany & Co., Louis Vuitton, Coach and West Elm.

Swarovski is at 4790 River City Drive, Suite 119, in St. Johns Town Center.

Nordstrom opened a two-level, 124,000-square-foot department store in October 2014 as the anchor of the third phase.

A fourth phase was designed among four parcels.

Two of those are built – RH Jacksonville, formerly called Restoration Hardware, and the AC Hotels by Marriott. 

RH opened Nov. 19, 2021. The hotel opened in March 2024.

Another parcel was a proposed 600-seat theater that has not moved forward.

The vacant West Elm building near Nordstrom is in review for demolition as Parcel 4, which was described as a 15,300-square-foot addition to a 14,700-square-foot building near Nordstrom.

Indoor bowling operator Pinstripes wants to build at the site of the closed West Elm along Buckhead Branch Drive.

Pinstripes plans to build a two-story, 26,370-square-foot building with a projected opening in 2025.

Indoor golf venue Puttshack is shown on plans for an operation nearby, but has not commented about its intentions.

 

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