Experts offer insight on how fast-growing Aldi is reshaping grocery market

“Nine out of 10 customers who are not sure will be thrilled and never think of Winn-Dixie again,” UNF adjunct professor says.

Aldi finalized its deal to acquire Winn-Dixie and Harveys Supermarket parent Southeastern Grocers on March 7, 2024.
Aldi finalized its deal to acquire Winn-Dixie and Harveys Supermarket parent Southeastern Grocers on March 7, 2024.
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Aldi has a place in the market, but those neighborhoods have yet to be determined.

The Shelby Report of the Southeast supermarket trade publication reported in June that Publix Super Markets Inc. leads with 35.7% of the grocery market share in the North Florida/South Georgia region, followed by Walmart Inc., at 26.6%, and Winn-Dixie at almost 17%.

All others are each below 4%, with Harveys Supermarkets at 1.9% and Aldi at almost 0.5%. 

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