Lofts at Southbank apartment and storage unit project wins conceptual approval

But the Downtown Development Review Board says improvements must be made before construction can begin.


  • By Max Marbut
  • | 6:27 p.m. July 11, 2024
  • | 0 Free Articles Remaining!
The Lofts at Southbank apartment and storage unit project at southwest Prudential Drive and Hendricks Avenue.
The Lofts at Southbank apartment and storage unit project at southwest Prudential Drive and Hendricks Avenue.
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The Downtown Development Review Board granted conceptual design approval July 11 for The Lofts at Southbank apartment and storage unit project, but members and speakers said that the architecture needs improvement before final approval can be granted.

The $38.8 million project led by Jacksonville-based Vestcor is at southwest Prudential Drive and Hendricks Avenue at the site of a closed restaurant at 1004 Hendricks Ave.

The proposed 10-story mixed-use development comprises four floors of personal property self-storage with five floors for 100 apartments and 136,000 square feet reserved for retail, restaurants and offices on the ground floor.


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