Another Aldi: Brierwood Village Winn-Dixie identified for brand change

The German discount grocer filed plans so far for four conversions of the Southeastern Grocers stores it bought in March.


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A fourth area Southeastern Grocers store is being converted into Aldi, the German discount grocer that bought Jacksonville-based SEG in March.

The Winn-Dixie at 8775 Old Kings Road S. in Brierwood Village Plaza is planned to become an Aldi, joining two other Winn-Dixie and one Harveys Supermarket conversions in Northeast Florida.

A pending building permit and the site brochure for Brierwood Village Plaza show Aldi taking the space of Winn-Dixie. 

While the brochure shows Aldi in the entire 42,240-square-foot space, the no-frills chain typically uses about half that size.

Aldi stores are smaller than Winn-Dixie and Harveys supermarkets.

APD Engineering & Architecture PLLC of Victor, New York, is the agent for the Old Kings Road permit, which estimates the retail project at $810,000.

An NIA Hallmark marketing brochure for Brierwood Village Plaza shows Aldi in the spot that was a Winn-Dixie. Aldi bought Winn-Dixie parent company Southeastern Grocers and is converting some locations to the Aldi brand.

The site is at Old Kings and Baymeadows roads, a mile west of Interstate 95 and a quarter-mile west of Philips Highway.

A leasing brochure from NAI Hallmark shows that the grocery-anchored shopping center will see the Aldi conversion “in the near future.” Vice President Austin Kay, a retail specialist, represents the landlord, Jacksonville-based TSG Realty.

Other tenants include Planet Fitness and Floating Sea Aquatics.

Duval County Property Appraiser records show the store and shopping center were built in 1977.

The other three Aldi conversions are:

• The city issued a permit Oct. 9 for the conversion of the Harveys Supermarket in Edgewood Square in Northwest Jacksonville into an Aldi store at a project cost of $810,000. T.D. Farrell Construction Inc. of Alpharetta, Georgia, is the contractor for the 21,839-square-foot project at 2261 Edgewood Ave. W. Harveys operated in a 46,189-square-foot space. 

• The city is reviewing a permit application for the Winn-Dixie at 6060-10 Fort Caroline Road in Arlington to be converted at an estimated project cost of $1.75 million. Plans show Aldi will lease 22,919 square feet of the 47,188-square-foot space that Winn-Dixie uses in the Fort Caroline Trading Post. 

• In Clay County, Aldi proposes to convert a Winn-Dixie in Fleming Island at an estimated project cost of $1.75 million. The Eagle Harbor Winn-Dixie is at 1545 County Road 220. About 24,740 square feet of space would be converted within the roughly 52,000-square-foot store.

An NIA Hallmark marketing brochure for Brierwood Village Plaza shows the Winn-Dixie that will become at Aldi at 8775 Old Kings Road S. The shopping center at Old Kings Road and Baymeadows Road.
NIA Hallmark

Southeastern Grocers announced an agreement Aug. 16, 2023, to sell the company to German supermarket operator Aldi, whose U.S. headquarters are in Batavia, Illinois.

Southeastern Grocers said it would sell about 400 Winn-Dixie and Harveys supermarkets in Florida, Georgia, Alabama, Louisiana and Mississippi to Aldi.

Aldi said March 7 it completed the acquisition and would convert some of the 400 stores beginning in the second half of 2024.

It said about 50 Winn-Dixie and Harveys stores would begin the conversion process in late 2024 and reopen as Aldi stores in 2025.  

“Transparency and timely notification are top priorities for both ALDI and SEG leadership,” said Meredith Hurley, Southeastern Grocers senior director of communications and community, in an emailed statement in July.

Aldi has at least 13 stores in Northeast Florida, comprising eight in Jacksonville and five in Clay, Nassau and St. Johns counties.

It said it intended for “a meaningful amount of Winn-Dixie and Harveys Supermarkets to continue to operate under their current banners.”

Aldi has about 2,400 U.S. stores and said the Southeastern Grocers acquisition is part of a plan to add 800 stores nationwide by 2028 through new openings and store conversions. 

 

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