Peterbrooke Chocolatier closes Downtown location

The store at 100 W. Bay St. was in part of the VyStar campus building; The Bread and Board next door closed for repairs May 26.


The 100 W. Bay St. building in Downtown Jacksonville.
The 100 W. Bay St. building in Downtown Jacksonville.
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Peterbrooke Chocolatier permanently closed its Downtown store at 100 W. Bay St., Suite 2.

The closure, the week of Aug. 16, followed slow business, according to staff at another location and its Downtown neighbors.

The Jacksonville-based franchise first opened Downtown on Feb. 26, 2016. It temporarily relocated to the VyStar Tower at 76 S. Laura St. before opening its Bay Street location Oct. 15, 2021, following renovations.

The former Peterbrooke Chocolatier space at 100 W. Bay St, Suite 2, in Downtown Jacksonville is cleared out.
Photo by J. Brooks Terry

The Downtown store has been removed from the Peterbrooke website and Google Maps. Yelp.com and Mapquest.com list it as “permanently closed.”

According to its website, Peterbrooke operates about 25 locations across Florida and surrounding states. The shop is known for its traditional favorites, such as truffles, handmade caramels, and cherry cordials, as well as specialties like chocolate-covered cookies, pretzels, popcorn, and strawberries hand-dipped daily in a unique blend of milk, dark and white chocolates.

The 100 W. Bay St. building is owned by Vystar Credit Union and is part of its Downtown campus. It bought the building in 2019 and renovated it.

The Bread and Board

Next door at 100 W. Bay St., The Bread and Board and Provisions closed May 26. It said on Instagram it was “closed for maintenance and repairs throughout summer.” A flyer posted at the restaurant indicated an early June opening. It appears little to no work has taken place.

A sign in the doorway to The Bread and Board Downtown says it will be closed for maintenance and repairs "throughout the rest of May and early June." The restaurant was still closed Aug. 22.
Photo by J. Brooks Terry

On Aug. 21, the restaurant was locked with no activity. The last permit issued there was Aug. 23, 2023.

VyStar Credit Union said it was deferring comment on both closures.

Other tenants at 100 Bay St. include the rooftop Estrella Cocina restaurant, is open Wednesday-Thursday for dinner, and the walk-up Bread and Burger in the VyStar breezeway, open Monday-Friday for lunch.

Both restaurants have the same owner as The Bread and Board. The Bread and Board ownership could not be reached for comment.



 

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