Crystal jewelry and accessories tenant Swarovski is converting its St. Johns Town Center store into its new concept design now that the city issued a construction permit July 31.
Retail Contracting Group Inc. is the contractor for the $225,000 project.
The store is exclusive in Jacksonville at the Town Center, which is at northwest Butler Boulevard and Interstate 295.
Simon Property Group of Indianapolis is the landlord.
St. Johns Town Center opened its first phase in 2005, a second in 2007, a third in 2014 and has been adding a fourth.
Swarovski, which opened in the second phase, is renovating its 989-square-foot store at 4790 River City Drive, Suite 119, into its latest concept.
The scope of work is the refurbishment of the Swarovski store “and change of store concept,” the plans say.
Plans show the signage will be removed and new Swarovski signage added.
Swarovski makes and sells crystal jewelry, watches, accessories, decorations and Swarovski Created Diamonds.
Swarovski Retail Ventures owns the business. William Philip White Architect of Columbus, Ohio, is the architect.
The swarovski.com site says that in 2021, Creative Director Giovanna Engelbert’s vision “comes to life in our new store concept, with an explosive approach to color, size and styling. Come wonder in our imaginary world, where science and magic meet.”
Swarovski is based in Austria. Its North American headquarters are in Cranston, Rhode Island.