In litigation, an attorney’s success is often tied to his or her ability to “think like the other side.”
Contractors, too, have an opportunity to secure a winning edge by placing themselves in the customer’s shoes, whether that is a government agency, commercial owner or homebuyer.
In 2024, the Northeast Florida contractor’s customer is frustrated; the dollar is not going as far as it has in recent history and certainly not as far as the customers would like it to go.
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