The 30-story tower Downtown that has carried the TIAA Bank branding since 2018 could soon change its identity back to EverBank.
The Downtown Development Review Board will review and vote July 27 on a special sign exception for the high-rise at 301 W. Bay St. to replace the TIAA Bank sign for two 2,201-square-foot EverBank logos.
The name change comes after New York City-based TIAA announced in November it was selling the bank to a group of investment funds to focus on its retirement and asset management business and said the bank would be renamed.
A June 23 news release said the sale is expected to close this summer and that TIAA Bank will become EverBank when the transaction is completed.
The buyer comprises funds managed by Stone Point Capital, Warburg Pincus, Reverence Capital Partners, Sixth Street and Bayview Asset Management. TIAA will retain a noncontrolling ownership stake and none of the funds will individually own a controlling stake.
The name change returns the EverBank name to the tower.
EverBank Financial Corp. became the building's anchor tenant in 2012 and put its name at the top of what became EverBank Center.
The tower became TIAA Bank Center in 2018 when EverBank merged with TIAA Direct.
The city’s Downtown overlay zone code allows 400 square-foot identification signage for buildings more than five stories.
The proposed sign exceeds that limit which, according to the review board staff report, requires the exception.
The current signs are larger at 2,629 square feet each.
The review board’s staff recommends approval.
Integrated Sign Associates of Cajon, California, is the applicant for the sign exception.
Amkin West Bay LLC of Miami owns the tower. It bought the building for $47.4 million from El-Ad Florida LLC, according to property records.
The TIAA Bank moniker will likely also be coming down from the home of the Jacksonville Jaguars by September.
The company wrote a letter June 21 to Mayor Lenny Curry and Jaguars President Mark Lamping requesting it be called EverBank Stadium.
The stadium was called EverBank Field when TIAA acquired EverBank in 2017. The stadium was renamed TIAA Bank Field in 2018.
In the letter, the company asked that the stadium naming sponsorship change on or about Sept. 10. The first Jaguars regular-season game in the 2023 season is Sept. 10 in Indianapolis.
The news release said the name change will take place in advance of the Jaguars’ first regular-season home game Sept. 17.
Daily Record contributing writer Mark Basch contributed to this report.