Hanania Automotive Group began installing its sign May 9 on its headquarters building at 1200 Riverplace Blvd. on the Southbank Downtown.
Taylor Sign & Design received a permit from the city in January to install the sign at a cost of $16,000.
Owner and CEO Jack Hanania paid $20.7 million in August for the former Stein Mart headquarters building and the adjacent six-level parking garage.
Stein Mart vacated the building after filing bankruptcy and removed its sign from the building in November 2020.
The automotive group intends to occupy about 10,000 square feet of the 10-story, 200,627-square-foot building.
About 120,000 square feet of space was available for lease when Hanania purchased the building.
The building includes a full-service deli, a renovated fitness center, a conference center and other services.
It was featured May 5 on the NAIOP Commercial Real Estate Development Association Northeast Florida Chapter 2022 Bus Tour.
Newmark Phoenix Realty Group Inc. represents the building.