Crumbl Cookies intends to open a fourth area shop in the South Beach Parkway shopping center in Jacksonville Beach.
I Wonder2 LLC registered the Crumbl Beaches name with the state March 25. The company is led by the same managers who will open the third shop in OakLeaf Plantation Center in Southwest Jacksonville.
The South Beach Parkway site brochure shows Crumbl Cookies in 1,350 square feet of space in Suite 572 in the strip of shops between a Publix Supermarket and Target.
The shop is at 572 Marsh Landing Parkway.
At OakLeaf, the city issued a permit March 18 for Ticon Commercial Inc. to build-out a 1,174-square-foot cookie and ice cream shop at 9526 Argyle Forest Blvd., Suite 6, at a cost of $195,000.
It also will be near a Publix store. That shop is owned by I Wonder LLC.
Two other of franchise owners opened the first two Crumbl stores in Jacksonville at 3267 Hodges Blvd. in Pablo Creek Plaza East and at 11406 San Jose Blvd. in the Mandarin Oaks shopping center.
Hours are 8 a.m. -10 p.m. Monday-Thursday and until midnight Friday-Saturday. The shops are closed Sunday.
Utah-based Crumbl has 389 locations in 41 states, with 26 stores in Florida
The menu rotates weekly to feature four or five specialty cookies from among more than 200 flavors.
The CrumblCookies.com site as of March 29 featured a cookies and cream milkshake, honeycomb, coconut white chip and peanut butter brownie.
Warm mint chocolate chip and chilled sugar cookies are regular menu items.
Crumbl also serves ice cream, such as brownie fudge, cookie dough crunch, peanut butter brittle, raspberry cheesecake, snickerdoodle and vanilla bean.
While prices vary by location, they generally are $4 each in-store, $13 for a box of four and $34 for a dozen.
Crumblcookies.com says every cookie is made in an open-concept kitchen that allows customers to view the process from start to finish.
Cousins Jason McGowan, CEO, and Sawyer Hemsley, COO, started the company in 2017 in Logan, Utah, while Hemsley was attending Utah State University.
The FranchiseTimes.com news site reported in October 2021 that the cost to open a Crumbl ranges from $229,666 to $574,833, including a $25,000 franchise fee. Franchisees pay an 8% royalty fee.
It said the average unit volume was $1.27 million in 2020, according to Crumbl’s franchise disclosure document.