Tecovas, the Texas-based handcrafted boots company, is opening its first Florida retail store Dec. 16 in St. Johns Town Center.
The 3,006-square-foot space at 4663 River City Drive is between Offline by Aerie and Banana Republic.
Store hours are 10 a.m. to 7 p.m. Monday-Saturday and 11 a.m. to 6 p.m. Sunday.
The grand opening includes live music, giveaways and free boot shines.
The first 50 visitors to the store Dec. 16-18 receive a Tecovas canvas tote and coozie. Country singer-songwriter Dylan Gerard, who performed on Season 13 of NBC’s “The Voice,” will perform from 10 a.m. to 1 p.m. Dec. 16-17.
The location is the 21st retail store for Austin-based Tecovas, which was founded in 2015.
The store carries inventory in all of Tecovas’ categories: boots, bags, apparel and accessories.
Tecovas found a marketing niche by advertising on the Paramount Network ranching TV drama “Yellowstone,” now in season five.