The previous jumping dolphin JU logo
Here's a look at some Jacksonville University logos over the years. This is from 1980.
JU 1980
JU baseball 1970
JU baseball 1972
JU baseball 1973
JU crew 1969
JU golf 1970
JU basketball 1976-1977
JU mid-1970s
JU 1970s
Jacksonville University unveiled new logos and wordmarks for its athletics department Tuesday.
While the dark green and gold color scheme remains, the school now is using a custom font, a sleeker dolphin, and for the first time in school history, a secondary logo.
The primary logo includes a green JU logo with gold accents. The negative space shows a dolphin fin between the lettering.
Underneath the JU logo, the school went back to an arched “Jacksonville,” a throwback to the days when the men’s basketball team advanced to the 1970 NCAA finals.
The secondary logo is a dolphin with the word JAX beneath it.
Senior Vice President and Athletic Director Alex Ricker-Gibert called the new branding “bold” and said “the time was right for a complete reimagining of our brand identity.”
He said the initiative began about two years ago in conjunction with Bosack & Co.
Senior Vice President for Marketing and Communications Scott Bacon said for the first time, the colors also match those used in the university’s logos and branding.
