Southeastern Grocers LLC unveiled 73 refreshed and converted Harveys Supermarkets on Wednesday throughout the Southeast, including the conversion of six Winn-Dixie stores in Jacksonville.
Another Winn-Dixie in Jacksonville converted in May, becoming the first Winn-Dixie to be changed to the valued-priced Harveys banner.
The Harveys stores are in Florida, Georgia, North Carolina and South Carolina.
Southeastern Grocers President and CEO Ian McLeod said in a news release that customers shopping at Harveys “will now find thousands of great low prices and significant savings that make a meaningful difference for families on a budget.”
The Harveys locations will feature the banner’s latest design concept, including a new façade.
More than 800 products are priced “Low and Staying Low,” and more than 2,200 other items are reduced in price.
A new $1 Zone features more than 600 items, such as beverages, canned goods, cleaning products, meals, greeting cards, baby and health items.
The expanded meat department features smoked meats and value meat selections, and a refreshed produce department will feature fruits and vegetables from more than 90 local farmers.
Harveys also will offer the “Pick 5” of more than 75 items from which to choose, priced at five for $19.95.
There also is an expanded health and beauty care section.
Southeastern Grocers is the parent company for Bi-Lo, Fresco y Más, Harveys and Winn-Dixie grocery stores. It is the second-largest supermarket chain in the Southeast based on store count.
It operates in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.
Southeastern Grocers opened the first converted Harveys in Jacksonville and the second in Charlotte, N.C., in July.
The company said the “overwhelming positive response” to those openings led to 73 conversions and upgrades that included 11 Bi-Lo stores, 55 Harveys and seven Winn-Dixie stores.
Southeastern Grocers also launched a Harveys Rewards card that allows customers to earn points toward savings.
The first Jacksonville Winn-Dixie to convert to Harveys was at 1012 Edgewood Ave. N. in Northwest Jacksonville.
Those converting Wednesday were at 777 Market St. in Downtown; 5909 University Blvd. W. in Southside; 3000 Dunn Ave. in North Jacksonville; 201 W. 48th St. in the North Shore area; and 2261 Edgewood Ave. W. and 5250 Moncrief Road in Northwest Jacksonville.
There now are 500 Winn-Dixie stores, 165 Bi-Lo stores, 73 Harveys and 1 Fresco y Más.
Southeastern Grocers said 21 Winn-Dixie stores continue to operate in Duval County.
@MathisKb
(904) 356-2466