Miami Grill quietly opened its first Jacksonville restaurant Monday at 9575 Regency Square Blvd. N., attracting a steady line of vehicles at the drive-thru and a crowd of customers inside.
The 3,048-square-foot restaurant is near the site of the former Miami Subs, which closed in 2003. It opens at 10 a.m. daily and closes at midnight Sunday-Thursday and 1 a.m. Friday-Saturday.
Miami Grill maintains the familiar magenta and teal colors and signature foods, such as Philly cheesesteaks, burgers and gyros, while adding new items.
The restaurant also offers a Latin menu and beer and wine served in what a news release calls “a South Beach vibe.”
Miami Grill is designed with a fast-casual format, where food is served to the table. Miami Grill serves beer and wine and the dining room features TVs. Staff clears the tables.
Online ordering is available along with UberEATS delivery.
Miami Grill said in the release it is growing in North Florida with Miami-based International Food Chains LLC. Marketing Director Jackie Maceda said previously the chain will open more Jacksonville restaurants.
General contractor Northboro Builders also is working on a Gainesville location to be completed this year.
South Florida-based Miami Grill said in the release it was developed by the same owners as Miami Subs, Miami Subs Capital Partners 1 Inc. and equity partner Armando Christian “Pitbull” Perez.
Owners bought the former Zaxby’s restaurant, which was built in 2001, and remodeled it. A new Zaxby’s was developed next door.