Duluth Trading Co. is coming to Florida with its first store at River City Marketplace in North Jacksonville.
The city issued a permit Thursday for J. Raymond Construction Corp. to build a 14,538-square-foot store at 13000 City Station Drive, next to the Regal River City Marketplace Stadium 14.
The Belleville, Wisconsin-based casual and workwear clothing company’s brands include Buck Naked underwear and Fire Hose pants.
A Duluth spokesperson said in an email it is the company’s policy not to disclose the timing of new store openings “until the leasing, permitting and development process has been thoroughly vetted.”
The property is owned by Ramco Jacksonville LLC, part of Ramco-Gershenson Inc., a real estate property manager based in Farmington Hills, Michigan.
Duluth operates in 24 states.According to duluthtrading.com, the nearest Duluth Trading Co. store is in Greensboro, North Carolina, about 409 miles from Jacksonville. The Greensboro location, which opened Thursday, is Duluth Trading Co.’s 43rd store.
The company was started in 1989 by two brothers working in construction in Duluth. According to the Wisconsin State Journal, in 2000, Duluth Trading Co. was acquired by Gempler’s outdoor supplies, which then was owned by Steve Schlecht. Schlecht sold Gempler’s in 2003 to concentrate on developing the Duluth Trading business. In 2015, the company went public.
Duluth Trading Co. describes itself as a lifestyle brand for the “modern, self-reliant American.” It offers “high quality, solution-based casual wear, workwear and accessories for men and women who lead a hands-on lifestyle and who value a job well-done.”