The project, at nearly 139,900 square feet, would bring retail shops and possibly a grocery store to northeast Alta Drive and Faye Road in North Jacksonville.
Ash Properties Chief Operating Officer Randall Whitfield said Friday the project likely would be built in phases.
He said tenant interest has come from a health club, day care, entertainment center and grocer.
Site plans show the main 96,400-square-foot center is anchored by a central 50,000-square-foot retail space, which lends itself to uses such as a gym, supermarket or entertainment center.
There also are three smaller buildings, two for small shops and another of about 8,300 square feet.
Baker Klein Engineering is the civil engineer.
The project is planned on 25.8 undeveloped acres not far from an Atlantic Self Storage at 2711 Faye Road.
Atlantic Self Storage and the owner of the Dunns Creek retail center share ownership.
Shores Village Plaza seeking big-box tenant
Ash Properties is also seeking a big-box user for Shores Village Plaza in St. Augustine.
The 56,146-square-foot center, at 181 Blackford Way at U.S. 1, was built in 2009. Jacksonville-based Ash Properties bought it in fall 2015.
Whitfield said occupancy at Shores Village Plaza is 20 percent, up from 2 percent when it was acquired.
He said Ash Properties is looking for a specialty grocer or entertainment center of up to 35,000 square feet to fill a space once occupied by a Food Lion. Other tenants sought are medical, office and specialty retail users.
Shops of Philips to get Gate car wash
Jacksonville-based Gate Petroleum Co. is preparing to develop a Gate Express Carwash at Philips Highway and Emerson Street near a Gate convenience store and gas station.
A mobility fee calculation certificate shows the 4,375-square-foot car wash on 1.453 acres.
But that’s not all that’s planned at the Shops of Philips, where a Wendy’s fast-food restaurant and the Gate store operate.
Developer DBSB Inc. has revised the remaining 6.54 acres to include the car wash, self-storage and Dollar General.
DBSB has revised those from pharmacy, hotel and bank uses.
Fred Atwill Jr. of Atwill LLC is the agent.
That corner, at 3100 Emerson St., has a corporate history.
It previously featured a call center, which was built in 1979. Property records show DBSB bought the site in 1997 from BellSouth Telecommunications Inc.
The call center closed about 2002-03 and DBSB tried to sell the building, but there were no takers. DBSB decided to clear the site and market it.
DBSB’s president is J.C. Demetree Jr.
In March 2013, Demetree sold about 2 acres to Gate Petroleum, which developed the new store to replace a smaller one nearby.
In March 2016, Wendy’s was confirmed as the first fast-food restaurant at the Shops of Phillips.
Ash Properties expects that its new tentatively named Shoppes at Dunns Creek retail center, estimated at $30 million, could be out of the ground and ready for occupancy in about 18 months.